Interactive book concept

IKEA is making new stores called citystores. The task was to develop digital and practical solutions on a small surface that can present many products. One of the significant roles in the presentation was the digital book, which feels like Ikea's own catalog. I created a book with paperpages that you can browse as a regular book, the scale was A1 in size that has completely blank pages in the "off position". 

When the book is "on", information is projected on the pages with both image, moving film and text. The information is projected from two places with a partial motion indicator and QR code reader with reader prism to keep track of where you are on the pages. Pen sketches and other visual illustrations for the project were also included in my work role as well as interior design and photo retouching.