Sogeti had a planned customer event and then the event/AW mingling would take place in a public environment, and at the same time wanted to be able to offer beer or wine to the right people and not have the classic "code word" in the bar which many times creates more " drinks out of the bar" than what is actually planned and also that non-customers manage to say the short word and can then drink for free. The solution was to design and print Drink Tickets that you can hand in at the bar in exchange for something refreshing to drink.