Help elevate the page so that it reaches the right audience, make the page more appealing and easy to navigate. Review and design a more user-friendly menu. An important part of the assignment was to make the customer's website breathe and market itself more towards businesses/B2B. Also how to differentiate yourself from the industry and offer something completely new.
An important factor was the increase in values, customer promises and the company's vision. To take larger shares of the market and improve its position in terms of organic search results than just sponsored. Become a beacon and speaker in the entire industry organization.
