New name
Name change and new investment at the 60th anniversary celebration as a club creates new thinking and a new name is born.
VRIK - Västerhaninge racket & idrottsklubb
A name change and phase of change set the ball rolling
New logotype, brand guidelines
New logotype
Before its name change, we help create a new logo that will also function as a brand.
Brand guidelines
With the preliminary study as a basis, we were able to design the new brand with the club's vision & values as
a basis.
Of course you are proud
I am proud to tell that the Västerhaninge Racket- and Sports Club launched its new logo and brand under the name VRIK, which I have helped develop. It was a natural step to take because Haninge Rackethall was in a development phase where they are equipping both the premises and building new ones. At the same time, they have chosen to make a name change to Västerhaninge Racket och Idrotts Klubb, also called VRIK.
VRIK's vision is to reach out to a larger market and clientele. The strategy will be to create a strong brand that is unique and different from the traditional racket world, but should still feel modern and establish with a strong recognition factor.
New logo, renewed design language and communication
I did a preliminary study to find out more about which target group to attract, what you want to achieve with a new logo and brand, and developed a basic profile that includes logo, color, typography and profile products, both for internal and external use.
In addition to that, I also looked at how it looks in the market today, both for them and for their competitors. With the feasibility study as a basis, we could start designing the new brand. Have adopted the club's vision, mission and core values before creation.
VRIK now has an identity that has a strong recognition factor, feels already established, elevates the business over time and feels competitive and as a strong brand.
